Originally from Ireland; now living in Brisbane, Australia. As a User Experience (UX) practitioner I help businesses to understand the strategic value of User Centred Design in providing meaningful customer experiences. I use customer research, collaborative design workshops, interviews and usability test sessions to gain insights and understanding opportunities for both businesses and customers.
A Human Centred Design (HCD) problem-solving approach focuses on first understanding the needs or frustrations people face, and then solving for them directly. It places people and self efficacy above technology and system optimisation.
I've also been an advocate in helping stakeholders to understand the benefits of using a design approach that places the needs of customers as a primary focus when releasing new products or services.
A defined design approach enables teams to articulate
- what problems they are solving,
- who is the audience who will benefit,
- how insights will be used,
- how successful outcomes will be met, and
- how will the solution deliver value to the audience