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user experience

Collaborative design session

The aim of user experience is to understand how people think, make descisions and interact with your app, online offering or service. Understanding the drivers, needs and intentions that customers have can help provide a great user experience. I use various UX methodologies to undertand mental models, social and cultural influences, intent (needs and drivers or motivations), as well as variances in attitudes and behaviours. An important part of the work I do it to highlight the 'voice of the customer' within the projects I work on.

As a UX/Interaction Designer I am responsible for delivering user testing sessions, facilitating collaborative design groups, card-sorting sessions, key finding reports, user experience flows, interaction diagrams, information architecture (IA), mockups/wireframes, prototypes, visual UI design, HTML and CSS and detailed interaction documentation.


lean ux cycle

Agile cycle with UX Lean UX Cycle What is Lean UX...


why we do customer research

why we do customer research infographic


mapping the user experience

Mapping credit card scenarios for a customer
Mapping credit card scenarios for a customer



User Testing report 01
User Testing report


UX persona
UX persona


mental models

Mental models and user experience flows help designers, developers, UX & IA staff and project managers understand the relationship peoples attitudes, learning types and their actual behaviour when interacting with physical or digital media, products & services and their environments. Mental models can also help identify common patterns as well as gaps or differences amongst a target audience.


The design process


How design services integrate with other project groups


conceptual models

Encapsulating various customer mental models into a structured solution uses a design technique known as a conceptual model. This type of model accommodates how customers categorise and relate to different tasks and information.


Conceptual model for banking


Conceptual model for mobile app